The Burberry Campaign for YouTube Creators

We invite creators to become the voice of the British fashion house. Review the formats, rates and requirements, take a short quiz, and submit your application — we respond within 3 business days.

View Conditions

Ad Formats

Four integration formats to choose from

YouTube Shorts

up to 60 sec
  • Vertical video, up to 60 seconds
  • Mandatory disclosure: #ad / "In partnership with Burberry"
  • Published on the main channel and in Shorts
  • Publish date — to be agreed

In-Video Integration

30 / 60 / 90 sec
  • Ad segment inside a regular video
  • Placement: no later than the first third of the video
  • Script approved by the brand before filming
  • 1 revision round included

Dedicated Video

5+ minutes
  • A full video dedicated to the brand / collection
  • Review, try-on, vlog or creative concept
  • Up to 2 script revision rounds
  • Stays published for at least 90 days

Native Integration

3+ minutes
  • Deep brand integration into channel content
  • Storytelling, lifestyle, "what to wear"
  • Concept developed jointly with the brand
  • Priority placement on the channel

General Requirements

all formats
  • Proper ad disclosure on every integration
  • Brand-safe content (no politics, 18+, shock content)
  • Link and/or promo code in the video description
  • Performance report 14 days after publishing

Payment Terms

50% / 50%
  • 50% prepayment after the brief is approved
  • Balance within 14 days after publishing
  • Application review — up to 3 business days
  • Contract with self-employed / sole trader / legal entity

Rates by Channel Size

Base price per one ad integration (USD)

TierSubscribersShorts60-sec Integration90-sec IntegrationDedicated Video
Nano10K – 100Kfrom $150from $400from $600from $1,200
Micro100K – 500Kfrom $400from $1,200from $1,800from $3,500
Mid500K – 1Mfrom $900from $3,000from $4,500from $8,000
Macro1M+from $2,000from $7,000from $10,000negotiable

The final rate is set after channel analysis: niche, geography, engagement rate, average views.

Quick Quiz

3 questions to check if your channel fits the campaign

1. How many subscribers do you have?

Minimum threshold for the campaign is 10,000 subscribers.

2. What type of content do you make?

3. Are you ready to disclose the integration as an ad and approve the script with the brand?

Done!

Partnership Application

Applications are reviewed within 3 business days